A drupal site is a great asset for marketing managers, as it allows for flexible display of your content and aggregation of information from various sources. But how to effectively communicate your activity in the top social networks (Facebook, Twitter, Linkedin, Pintrest, and others) with minimal time investment? Mobile friendly social integration has several levels:
- Social share icons, which allow you to put social share icons for your specific page. Here comes the Easy Social module, and the new mobile-friendly Social Count module.
- Social profiles links, which allow people to follow you on all social networks. Here you have the Social Share module. Social links are better then social widgets. Social widhgets show your follower pictures or your latest updates are great - but not for mobile-friendly sites. They occupy screen real-estate and make the page load more slowly, so consider avoiding them.
- Connect buttons, which allow people to join your newsletter or login to your site through their Facebook / Google+ or Twitter login. Here comes the Facebook OAuth module, and other OAuth modules.
- Automatic distribution of your latest content in your RSS feed to the various social profiles. Traditionally, this required a dedicated (or part-time) social media manager. And lately we've found the IFttt service to be useful. But today we've just set up the HootSuite control panel. This is an amazing online service which us stay on top of top social networks. Not only it distributes the links to your latest articles to the top social networks, but also it help you to stay in control of who mentions you and allows you to stay on top of your public image. All of this is done with minimal time and maximal productivity. This is an essential tool for any business owner who wants to control his reputation and public relationship. And there many addon plugins for the top social networks.
